IRRITECH IRRIGATION
BRANDING
Irritech Irrigation
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Approachable
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premium
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Irritech Irrigation • Approachable • premium •
Concept for Irritech Irrigation branding design.
Irritech Irrigation is a family-owned irrigation and horticulture services business with over 20 years of experience. They specialise in designing and installing beautiful, self-maintaining gardens for high profile and wealthy clients.
The company has relied on reputation and word-of-mouth referrals thus far, with no current brand nor online presence. This brand concept focused on capturing Irritech Irrigation’s existing reputation as a down-to-earth company and portraying this as one consolidated identity.
The combination of Antipoda Condensed Extrabold and Degular creates an approachable and fresh personality for the brand, which combined with the pastel nature-inspired colour palette brings a modern sentiment to the brand’s voice. The clean lines of the chosen typefaces assists with the professional but friendly nature of the company.
