CHAPPELL ROAN WEBSITE

BRANDING

WEB DESIGN

Chappell Roan

• Rebellion

• Pink Pony Club

• LGBTQ+

• Chappell Roan • Rebellion • Pink Pony Club • LGBTQ+ •

Concept for a website design for musician Chappell Roan.

The website and brand design draws from Chappell Roan’s themes in counter-culture and LGBTQ+ audience to create a bold and unique identity within the pop industry.

RESEARCH

DEVELOPING CHAPPELL’S BRAND PERSONALITY

Research Quotes

“The accompanying video also debuts the “thrift store pop star” drag queen style that became her calling card...”

“It’s mainly to pissoff — it’s all a rebellion. That’s what it is. It is very empowering, I think, for a lot of people.”

“I think Chappell’s a drag-queen version of me because it’s very larger-than-life. Kind of tacky, not afraid to say really lewd things.”

I researched Chappell Roan’s music and themes, and read interviews where Chappell described her approach to her music and mentality as an artist. I discovered a distinctly punk, counter-culture messaging in how Chappell Roan spoke about her art. This led to me conceptualising a brand identity and website theme centred around the punk movement and motifs.

I then developed a moodboard to guide the visual identity for the Chappell Roan brand and website. The moodboard focuses on a pink-washed punk aesthetic to complement the counter-culture espoused by Chappell’s lyrics and existing visuals.